By Cornel Sandvoss
Expert soccer is without doubt one of the most well-liked tv 'genres' around the globe, attracting the aid of hundreds of thousands of lovers, and the sponsorship of strong businesses. In A video game of 2 Halves, Sandvoss considers football's dating with tv, its hyperlinks with transnational capitalism, and the significance of soccer fandom in forming social and cultural identities all over the world. He provides the phenomenon of soccer as a mirrored image postmodern tradition and globalization.Through a sequence of case reports, dependent in ethnographic viewers learn, Sandvoss explores the motivations and pleasures of soccer fanatics, the serious bond shaped among supporters and their golf equipment, the consequences of soccer intake on political discourse and citizenship, soccer as an element of cultural globalisation, and the pivotal position of soccer and tv in a postmodern cultural order.
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Extra info for A Game of Two Halves: Football Fandom, Television and Globalisation
Two different aspects have been raised in relation to class. 8 In a more recent study Peterson and Kern (1996) argue that highand low-brow taste have lost their speciﬁc social positions and connotations in the United States: Rising levels of living, broader education, and presentation of arts via the media have made aesthetic taste more accessible to wider segments of the population . . While snobbish exclusion was an effective marker of status in a relatively homogeneous and circumscribed WASP-ish world that could enforce its dominance over all others by force if necessary, omnivorous inclusion seems better adapted to an increasingly global world managed by those who make their way, in part, by showing respect for the cultural expressions of others.
I don’t make any excuses about it, we were right-wing. We didn’t like blacks at Chelsea. This and we didn’t like the IRA . . We never ever wanted black players at Chelsea, never ever wanted one. We were the last white team in London ever, we were just singing, ‘we are the white team’. We didn’t want one. When we had the ﬁrst one ever, we booed him off the pitch . . To be honest, everybody is right-wing, I still think people are now, but now they have got blacks, they play for Chelsea, we try just to see the shirt.
Sport talk can link the male majorities in all classes but excludes women, which may be one more reason for its popularity in a very macho industry. (Erickson 1996: 244–5) It should be noted that Erickson’s methodology is questionable, as she ignores a crucial dimension of Bourdieu’s argument. She concentrates on one industry, in which naturally similarities in cultural and social capital generate similar tastes, so her claim that ‘sports knowledge is nearly classless’ (Erickson 1996: 244) stands on thin empirical ice.
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