By Rob Sanders
42 ideas for using Google Analytics is knowing a visitor's trip via your site then utilizing that size, assortment and research of information for the most goal of safely optimizing and enhancing web site functionality. This contains studying the place your viewers come from and the way they have interaction together with your website or measuring key drivers and conversions akin to which touchdown pages motivate humans to react via calling, emailing or buying a product.
The good thing about utilising this loose wisdom, even if you're an advertiser, writer, or website proprietor, can assist you write higher advertisements, increase your advertising projects, and create higher-converting websites.
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Extra info for 42 Rules for Applying Google Analytics. A practical guide for understanding web traffic, visitors and analytics so you...
Would a carpenter work without a ruler? Would a doctor work without a stethoscope? Would an accountant work without a calculator? Obviously not. So why would you, the website owner, work without your most important tool? Here are some types of conversion activities that you could consider: Email opt-ins Newsletter signups Form submissions Product sales Coupon downloads White paper downloads Case study downloads Videos watched Forwards to friends Sharing of articles via social media websites Blog comments “Follows” on Twitter “Likes” on Facebook Phone calls Most of the above desired actions are measurable in Google Analytics.
Don’t worry; I will cover most of these acronyms in later chapters. You can also refer to the Appendix A: Glossary for definitions. Take the Chinese language, for example. It has thousands of separate characters and a vast vocabulary. Google Analytics is similar, in that the degree of information is endless. Some of the data can be easily understood without additional analysis. Other data may have multiple meanings or be difficult to comprehend, especially when combined with other metrics. ” Another common mistake usually made in the language of Google Analytics is the use of the word, “search engine marketing” (SEM).
Rule 17: Customize Your Dashboard Rule 18: Decide on Your Goal Type Rule 19: Measure Dollars, Not Design Rule 20: Convert Your Visitors Rule 21: Use Filters Rule 22: Tag Your URLs Rule 23: Differentiate Your Search Efforts Rule 24: Measure Page Value, Not Volume Rule 25: Measure Referring Traffic Rule 26: Monitor Your Social Media Efforts Rule 17 Customize Your Dashboard It (the dashboard) can hold nothing that has not been nailed to it. So I ask you: what then is it for? - Bill Bryson, Author, I’m a Stranger Here Myself: Notes on Returning to America after Twenty Years Away (1999) Similar to the dashboard of your car, Google Analytics gives you an overview of how your website is performing (see Rule 3, “Learn to Read…the Data, That Is”) when running.
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